| 图书网络营销的要点研究 |
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| 引用本文： | 范生万,刘放.图书网络营销的要点研究[J].铜仁学院学报,2014(1):133-135. |
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| 作者姓名： | 范生万 刘放 |
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| 作者单位： | [1]安徽工商职业学院工商管理系,安徽合肥231131 [2]安徽审计职业学院就业办,安徽合肥230601 |
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| 摘 要： | 互联网的出现促使传统图书营销呈现出新的特点，也赋予了现代图书网络营销新的发展趋势。要想在新的环境下达到图书营销的目标，出版商和书店应该了解这些特点和趋势，抓住图书网络营销的要点，这样才能在日趋激烈的市场竞争中处于不败之地。
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| 关 键 词： | 网络图书营销 特点 趋势 要点 |
A Study on the Main Points of Internet Book Marketing |
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| FAN Sheng-wan,LIU Fang.A Study on the Main Points of Internet Book Marketing[J].Journal of Tongren University,2014(1):133-135. |
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| Authors: | FAN Sheng-wan LIU Fang |
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| Institution: | 1. Department of Business management, Anhui Business Vocational College, Hefei, Anhui 231131, China; 2. Employment Affairs Office, Anhui Audit College, Hefei, Anhui 230601, China ) |
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| Abstract: | Emergence of the Intemet has not only made the traditional book marketing show new features, but also given the modem network book： marketing new developing trends. In order to reach objectives of book marketing in the new environment, publishers and bookstores should understand these characteristics and trends, grasping the main point of book online marketing so as to be in an invincible position in the increasingly fierce market competition. |
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| Keywords: | intemet book marketing characteristics trend main points |
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