| 社会符号学视角下炎帝塑像互动意义的构建 |
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| 引用本文： | 姜姗.社会符号学视角下炎帝塑像互动意义的构建[J].郴州师范高等专科学校学报,2013(6):72-75. |
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| 作者姓名： | 姜姗 |
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| 作者单位： | 湖南工业大学,湖南株洲412000 |
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| 摘 要： | 现当代科技、多媒体的发展改变了人际交流方式和意义表达方式。除了语言，图像、颜色、三维物体等其他社会符号同样也具有社会功能，也能够表达意义与构建意义。借助视觉语法的次级系统——接触、社会距离、态度和情态，对炎帝塑像进行了社会符号学的视觉解读。通过研究发现，设计者经过精心创意、构思，使炎帝塑像与观看者及社会文化环境具有良好的互动。，
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| 关 键 词： | 社会符号 视觉语法 互动意叉 炎帝塑像 |
Statue from the Perspective of Socio- semiotics |
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| Jiang Shan.Statue from the Perspective of Socio- semiotics[J].Journal of Chenzhou Teachers College,2013(6):72-75. |
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| Authors: | Jiang Shan |
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| Institution: | Jiang Shan (Department of Linguistics and Applied Linguistics, Hunan University of Industry, Zhuzhou 412000, China) |
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| Abstract: | The development of contemporary technology and multimedia has already altered the way of interpersonal communication and meaning expression. Images, colors, three dimensional objects and other social signs, as well as language, have social functions and are able to express and construct meaning. In order to study how the interactive meaning is construed in the Statue of Yandi, this paper makes use of the sub - systems： contact, social distance, attitude and modality to interpret the statue of Yandi from the perspective of social - semiotics. Through the study, we can see that the statue establishes an excellent interactional relationship between the viewers and social - cultural situations under the designer＇s meticulous creativity and concept. |
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| Keywords: | socio- semiotic visual granunar interactive meaning the statue of Yandi |
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