| 论电视栏目名称的传播功能 |
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| 引用本文： | 粟龙梅.论电视栏目名称的传播功能[J].牡丹江教育学院学报,2009(3):162-163. |
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| 作者姓名： | 粟龙梅 |
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| 作者单位： | 吉首大学文学与新闻传播学院,湖南,吉首,416000 |
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| 基金项目： | 湖南省教育厅科学研究项目 |
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| 摘 要： | 传媒时代,媒体语言在人们生活中的作用越来越明显.电视栏目名称是媒体语言的重要组成部分,它有着与其他领域语言不同的传播功能.本文试从品牌特征、受众心理、媒体风格等几个方面论述电视栏目名称的传播功能.
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| 关 键 词： | 电视栏目名称 品牌特征 受众心理 媒体风格 |
On Communicative Functions of the Name of Television Programs |
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| SU Long-mei.On Communicative Functions of the Name of Television Programs[J].Journal of Mudanjiang College of Education,2009(3):162-163. |
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| Authors: | SU Long-mei |
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| Institution: | Literature and Journalism School of Jishou University;Jishou;Hunan 416000 |
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| Abstract: | Media language functions fully in media era.The name of television programs,an essential part of media language,exhibits communicative functions which is different from the others.This paper is a overall observation of the functions of television programs from the aspects of brand identity,audiences' mentality and media style. |
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| Keywords: | the name of television programs brand identity audiences' mentality media style |
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