| 西汉帝王陵墓开发的SWOT分析 |
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| 引用本文： | 张娟飞.西汉帝王陵墓开发的SWOT分析[J].武汉职业技术学院学报,2011,10(1):100-102,106. |
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| 作者姓名： | 张娟飞 |
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| 作者单位： | 陕西工业职业技术学院工商管理学院,陕西,咸阳,712000 |
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| 摘 要： | 西汉帝王陵墓是咸阳陵墓旅游资源的重要组成部分,但目前西汉帝王陵墓只有汉阳陵和汉茂陵以博物馆形式对外开放。文章运用SWOT分析法,剖析西汉帝王陵墓旅游资源开发存在的瓶颈问题,并深入探讨其发展出路。
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| 关 键 词： | 西汉帝王陵墓 SWOT分析 保护开发 |
SWOT Analysis on Development of the Xi Han Dynasty Kings'Mausoleum as Tourism Source |
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| ZHANG Juan-fei.SWOT Analysis on Development of the Xi Han Dynasty Kings'Mausoleum as Tourism Source[J].Journal of Wuhan Institute of Technology,2011,10(1):100-102,106. |
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| Authors: | ZHANG Juan-fei |
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| Institution: | ZHANG Juan-fei(Shanxi Poly-technique Institute Shanxi,Xian yang 712000,China) |
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| Abstract: | The Xi Han Dynasty kings' mausoleum is an important part of Xianyang tourism resources.Currently only Maoling and Yangling have been opened as museums.With SWOT analysis,the paper tries to discuss how it can be developed as tourism source well. |
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| Keywords: | Xi Han Dynasty kings' mausoleum SWOT analysis strategy |
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