| 温州进口基地建设的优劣势分析及发展对策 |
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| 引用本文： | 陈舒,邵嘉浩,郑若琳.温州进口基地建设的优劣势分析及发展对策[J].温州职业技术学院学报,2014(2):23-25,84. |
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| 作者姓名： | 陈舒 邵嘉浩 郑若琳 |
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| 作者单位： | 温州职业技术学院工商管理系,浙江温州325035 |
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| 基金项目： | 2013年中共温州市委理论学习中心组读书会调研课题（温委办发[2013]44号） |
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| 摘 要： | 为促进进出口贸易发展平衡，满足消费者对进口消费品的需要，温州进口基地亟待建设。温州进口基地建设既有优势也有劣势，应采取打遣进口商品服务平台，培育一批进口龙头企业，营造良好口岸环境，扩大对台进口贸易，搭建进口商品分销渠道的发展对策，以促进温州进口基地建设。
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| 关 键 词： | 温州 进口基地 服务平台 营销网络 |
An Analysis on Advantages and Disadvantages of Construction of Wenzhou Import Base and Its Development Countermeasures |
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| CHEN Shu,SHAO Jiahao,ZHENG Ruolin.An Analysis on Advantages and Disadvantages of Construction of Wenzhou Import Base and Its Development Countermeasures[J].Journal of Wenzhou Vocational & Technical College,2014(2):23-25,84. |
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| Authors: | CHEN Shu SHAO Jiahao ZHENG Ruolin |
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| Institution: | (Business Administration Department, Wenzhou Vocational ＆ Technical College, Wenzhou, 325035, China) |
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| Abstract: | To promote the balance of import and export trade, it is crucial to build Wenzhou import base to meet consumers＇ need for imported consumer goods. The construction of the Wenzhou import base has both advantages and disadvantages. To promote its construction, actions should be taken to build the service platform of imported goods, foster some leading imported enterprises, create a good port environment, expand the import trade with Taiwan, and build distribution channels of imported goods. |
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| Keywords: | Wenzhou Import base Service platform Marketing network |
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