| 对中国男子篮球职业联赛品牌塑造的研究 |
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| 引用本文： | 李宇明,李刚,于静,娄晶.对中国男子篮球职业联赛品牌塑造的研究[J].北京体育大学学报,2011,34(5):8-11. |
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| 作者姓名： | 李宇明 李刚 于静 娄晶 |
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| 作者单位： | 白城师范学院体育系;唐山学院体育部;首都体育学院; |
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| 摘 要： | 运用文献资料、专家访谈、实地研究等方法,对中国男子篮球职业联赛品牌愿景、经营战略、组织变革、整合营销、品牌协作进行了详细的研究。指出创造我国自主赛事的品牌价值,并吸引国际化品牌资产的流入,来满足消费者的需求,是中国经济转型过程中,深化职业体育改革的重要内容。
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| 关 键 词： | 中国男子篮球 职业联赛 品牌 打造 |
The Study on Brand Managing of CBA League |
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| LI Yu-ming,LI Gang,YU Jing,LOU Jing.The Study on Brand Managing of CBA League[J].Journal of Beijing Sport University,2011,34(5):8-11. |
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| Authors: | LI Yu-ming LI Gang YU Jing LOU Jing |
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| Institution: | LI Yu-ming1,LI Gang2,YU Jing3,LOU Jing1(1.School of Physical Education,Baicheng Normal University,Baicheng 137000,Jilin China,2.Dept.of P.E.,Tangshan College,Tangshan 063000,Hebei China,3.Capital Institute of Physical Education,Beijing 100088,China) |
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| Abstract: | This study focused on the brand value of CBA,investigated the development cycle of CBA league and related key factors,which might interfere with its healthy development,and searched for ways to increase the awareness of the brand value of CBA.It pointed out that creating the brand value of the domestic competition and attracting the inflow of international brand assets to meet the demand of the Chinese customers is a critical issue in enhancing the professional sport reform in the economic transition of Chi... |
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| Keywords: | CBA CBA league brand management |
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