| 《市场营销学》课程教学案例选编的探讨 |
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| 引用本文： | 陈丹.《市场营销学》课程教学案例选编的探讨[J].天津电大学报,2010,14(1):27-29,36. |
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| 作者姓名： | 陈丹 |
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| 作者单位： | 天津城市职业学院,天津,300250 |
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| 摘 要： | 案例教学是《市场营销学》课程中普遍采用的一种准实践性的教学方法,是增强《市场营销学》课程教学实践性的重要方式之一,而在案例教学的各个环节中,教学案例的选编尤为重要,作为有效开展案例教学的一个重要条件,直接影响着教学质量与效果。
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| 关 键 词： | 案例教学 案例精选 案例编写 教学效果 |
Discussion on Selected Cases from Teaching of Marketing |
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| CHEN Dan.Discussion on Selected Cases from Teaching of Marketing[J].Journal of Tianjin R & TV University,2010,14(1):27-29,36. |
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| Authors: | CHEN Dan |
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| Institution: | CHEN Dan(Tianjin City Vocational College,Tianjin 300250) |
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| Abstract: | Case teaching is a popular method of practical teaching of Marketing,which is one of the methods to increase the practical teaching.In case teaching,how to select cases is very important,which has direct effect on the teaching quality and result. |
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| Keywords: | case teaching instructional case selected case case compilation teaching result |
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