| 基于深度旅游理念的茶文化旅游产品开发研究 |
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| 引用本文： | 杨坤武,明庆忠,李庆雷,朱菲.基于深度旅游理念的茶文化旅游产品开发研究[J].昆明大学学报,2008,19(4):48-51. |
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| 作者姓名： | 杨坤武 明庆忠 李庆雷 朱菲 |
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| 作者单位： | 云南师范大学旅游与地理科学学院,云南,昆明,650092 |
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| 摘 要： | 在后现代思潮影响下，诞生了深度旅游这一新兴旅游方式。目前，深度旅游理念作为产品设计的主要原理已经应用到国际旅游业界。有鉴于此，文章利用深度旅游这一理念，着重探讨了茶文化深度旅游产品的开发研究，并提出点、线、面三种开发模式，以期促进我国茶文化旅游产业的持续、快速、健康发展。
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| 关 键 词： | 深度旅游 茶文化 旅游产品 开发 |
Study on Tea-Culture Tourist Products Based on the Conception of In-depth Tourism |
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| YANG Kun-wu,MING Qing-zhong,LI Qing-lei,ZHU Fei.Study on Tea-Culture Tourist Products Based on the Conception of In-depth Tourism[J].Journal of Kunming University,2008,19(4):48-51. |
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| Authors: | YANG Kun-wu MING Qing-zhong LI Qing-lei ZHU Fei |
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| Institution: | (College of Tourism ＆ Geography Science, Yunnan Normal University, Yunnan Kunming, 650092, China) |
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| Abstract: | With the influence of post modernism, the in-depth tourism era witnesses a new mode of tourism. At present, the conception of in-depth tourism as the main principles of product designs has been used to the international tourism circles. As a result, this paper discusses the development in Tea-Culture by making use of indepth tourism conception, and then puts forward three models from point, line and face respectively to promote the better development of Tea-Culture tourism in China. |
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| Keywords: | in-depth tourism Tea-Culture tourist product development |
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