|
|||||
|
|
| 我国定向运动俱乐部的营销现状与策略探析 | |
| 引用本文： | 高月宏,冯建强,弈翠霞,杨涛.我国定向运动俱乐部的营销现状与策略探析[J].西安体育学院学报,2007,24(4):29-31,37. |
| 作者姓名： | 高月宏 冯建强 弈翠霞 杨涛 |
| 作者单位： | 1. 西安体育学院,西安,710068;上海师范大学,体育学院,上海,200234 2. 西安理工大学,体育部,西安,710048 3. 陕西师范大学,体育学院,西安,710062 4. 西安体育学院,西安,710068 |
| 摘 要： | 采用文献资料、逻辑分析等方法,对定向运动的特点和我国定向运动俱乐部的市场营销的基础和前景进行了分析,指出了我国定向运动俱乐部营销中存在的问题,并结合定向运动的特点有针性地提出体验营销策略、体育文化营销策略、与旅游业联合举办"旅游定向运动"策略、"家庭定向运动"策略、商业赞助策略等营销策略。 |
| 关 键 词： | 定向运动俱乐部 现状 营销基础 前景 |
| 文章编号： | 1001-747X（2007）04-0029-03 |
| 修稿时间： | 2007-02-242007-04-10 |
Present Marketing Situation and Strategic Analysis of the Orienteering Club in China |
|
| GAO Yue-hong,FENG Jian-qiang,YI Cui-xia,YANG Tao.Present Marketing Situation and Strategic Analysis of the Orienteering Club in China[J].Journal of Xi'an Institute of Physical Education,2007,24(4):29-31,37. | |
| Authors: | GAO Yue-hong FENG Jian-qiang YI Cui-xia YANG Tao |
| Abstract: | By ways of references documents and logical analysis,the authors analyse the features of the orienteering and marketing foundation and prospects of the orienteering club in china to point out the existing problems in our clubs marketing.At the same time,this paper put forward the following tactics combining the features of orienteering: experiences the marketing;culture marketing;jointly organize the tourism orienteering with tourism industry;family orienteering static;commercial sponsorship. |
| Keywords: | orienteering club present situation marketing foundations and prospects tactics |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |