End of the English (British?) Empire? Or Something Else? |
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| Authors: | Miha Kova? Rüdiger Wischenbart |
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| Institution: | (1) Department of Library, Information Science and Publishing Studies, Faculty of Arts and Humanities, University of Ljubljana, Ljubljana, Slovenia;(2) Laudongasse 50/7, 1080 Vienna, Austria |
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| Abstract: | The paper analyzes best-seller lists in seven major European book markets between April 2008 and March 2009. The paper’s authors
introduce the concept of an impact factor for best-selling authors that shows how influential an author is in a given market
and across the analyzed markets overall. The paper’s authors discovered that a new generation of European best-selling authors
appeared in major book markets of Europe such that those not writing in English have an impact of almost twice that of the
English writers. Furthermore, the authors have discovered that only veteran English or American best-selling authors tend
to be published by big media conglomerates; the majority of the European best-selling authors were published by a surprising
mix of big and small, independent and international publishing houses. It is striking that English as the most popular second
language in the world did not play a stronger role as an intermediary language in the transmission of books from one European
culture to another, as European publishers in major markets still employ editors who read a variety of languages and thus
play the role of intermediaries in how books travel from one culture to another. |
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| Keywords: | Anglo Saxon Best seller Blockbuster phenomenon Conglomerates Cultural diversity Cultural markets European culture Eurobarometer Fiction Globalization Impact factor Media conglomerate Non-English |
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