| 构建体育“迪斯尼”世界——对上海体育博物馆体验式运营模式的设想 |
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| 引用本文： | 高 瑜,王 果.构建体育“迪斯尼”世界——对上海体育博物馆体验式运营模式的设想[J].体育科研,2012,33(2):24-31. |
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| 作者姓名： | 高 瑜 王 果 |
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| 作者单位： | 上海财经大学体育教学部,上海,200433 |
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| 基金项目： | 2011年上海市体育社会科学、决策咨询课题 |
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| 摘 要： | 结合体验经济时代的特征,总结分析上海体育博物馆和迪斯尼乐园的相似之处,借鉴国外知名体育博物馆体验式运营的模式,并结合上海的城市特点,对上海体育博物馆的运营模式进行体验式策划,提出打造体育迪斯尼世界的设想,为上海体育博物馆的运营模式提供建议。
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| 关 键 词： | 上海 体育 博物馆 运营模式 |
Establishing a Sports "Disney" World
---- on the Experiential Operational Mode of Shanghai Sports Museum |
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| GAO Yu and WANG Guo.Establishing a Sports "Disney" World
---- on the Experiential Operational Mode of Shanghai Sports Museum[J].Sports Science Research,2012,33(2):24-31. |
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| Authors: | GAO Yu and WANG Guo |
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| Institution: | (Shanghai University of Finance and Economics.,Shanghai 200433,China) |
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| Abstract: | Based on the characteristics of experiential economic times,the paper sums up the similarities of Shanghai Sports Museum and Disney World.It introduces the experiential operational modes of some well-known foreign sports museums and suggests using experiential programming for the operational mode of the soon-to-be-built Shanghai Sports Museum.It puts forward the measures for the museum based on the characteristics of Shanghai and the idea of building a sports Disney World. |
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| Keywords: | Shanghai sports museum operational mod |
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