| 基于包容性增长的企业长期营销能力建设 |
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| 引用本文： | 张计成.基于包容性增长的企业长期营销能力建设[J].未来与发展,2011(7):68-72. |
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| 作者姓名： | 张计成 |
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| 作者单位： | 上海交通大学,上海,200030 |
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| 摘 要： | ＂包容性增长＂自从提出后,无论在宏观经济,还是微观甚至企业影响深远。对于直接与顾客打交道的营销人员更是不言而喻。本文通过对有关包容性增长的分析,为了实现企业绩效或效益,通过整合外部技术资源与内部研发营销机制,尝试性提出了企业长期营销能力建设。
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| 关 键 词： | 包容性增长 绩效 内部营销 外部营销 营销能力建设 |
Based on the Enterprise Long-term Inclusivity Growth Marketing Ability Construction |
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| ZHANG Ji-cheng.Based on the Enterprise Long-term Inclusivity Growth Marketing Ability Construction[J].Future and Development,2011(7):68-72. |
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| Authors: | ZHANG Ji-cheng |
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| Institution: | ZHANG Ji-cheng(Shanghai Jiaotong University,Shanghan 200020,China) |
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| Abstract: | inclusive growth put forward,no matter in since after macroeconomic,or microscopic even enterprise far-reaching influence.Deal directly with customers to marketing personnel is self-evident.This paper analyzed about the inclusive growth,in order to achieve the enterprise performance or benefit,through the integration of external technical resources and internal development marketing mechanism,the article proposes enterprise long-term marketing ability construction. |
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| Keywords: | inclusive growth performance internal marketing external marketing marketing ability construction |
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