| 面向Web挖掘的B2C电子商务网站系统设计 |
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| 引用本文： | 雷兵.面向Web挖掘的B2C电子商务网站系统设计[J].科技广场,2007(1):57-59. |
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| 作者姓名： | 雷兵 |
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| 作者单位： | 河南工业大学管理学院,郑州,450052 |
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| 基金项目： | 河南省软科学计划项目(项目编号:0613025600)，河南工业大学科研基金项目(项目编号:050316) |
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| 摘 要： | 互联网给零售商提供了一条获取海量客户数据的途径,产生了前所未有的与客户个性化交互的机遇。为了有效地利用客户数据,在对B2C网站的体系结构进行设计时,应充分考虑到数据挖掘的需要,本文提出了一种设计思路,即将B2C网站的体系结构划分为业务数据定义模块、客户交互模块和分析模块等三个主要组件。
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| 关 键 词： | Web挖掘 B2C网站 体系结构 设计 |
| 文章编号： | 1671-4792-（2007）1-0102-03 |
Design of B2C Site System Based on Web Mining |
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| Lei Bing.Design of B2C Site System Based on Web Mining[J].Science Mosaic,2007(1):57-59. |
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| Authors: | Lei Bing |
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| Institution: | School of Management, Henan University of Technology, Zhengzhou 450052 |
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| Abstract: | Internet provides a way of accessing a large amount of customer data for retailers. Retailers get a new opportunity to communicate individually with their customers. To utilize effectively customer data, we should think about the needs of data mining when we design the architecture of B2C sites. This paper puts forward a design way that the architecture is classified as business data module, customer interaction module and analyses module. |
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| Keywords: | Web Mining B2C Sites Architecture Design |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
