| 基于修正UTAUT模型的使用盗版游戏软件的影响因素研究 |
| |
| 引用本文： | 吴玥,刘艺萱,刘彤晖,王江楠.基于修正UTAUT模型的使用盗版游戏软件的影响因素研究[J].出版与印刷,2021,31(6):24-37. |
| |
| 作者姓名： | 吴玥 刘艺萱 刘彤晖 王江楠 |
| |
| 作者单位： | 中国社会科学院大学新闻传播学院;北京大学汇丰商学院;中央财经大学政府管理学院;中国科学院大学经济与管理学院 |
| |
| 基金项目： | 北京市社会科学基金项目“以互联网为平台的青少年亚文化传播研究”（编号17XCC013）。 |
| |
| 摘 要： | 基于修正UTAUT模型，文章构建了一个包含绩效期望、努力期望、社会影响、促成因素，以及个人价值观的综合效应模型，同时验证了性别、年龄、盗版游戏软件的使用经验的调节效果。通过1888份有效问卷，文章运用结构方程模型进行了实证检验。结论发现，对盗版游戏软件的感知有用性、感知易用性、正版游戏的市场壁垒、乐于分享的文化价值观念会促进对盗版游戏软件的使用意愿；对正版游戏软件的质量敏感性、社会影响、对盗版游戏的感知风险、伦理道德感会抑制对盗版游戏软件的使用意愿；性别和盗版游戏软件的使用经验在部分影响因素与盗版使用意愿之间起到了调节效果。
|
| 关 键 词： | 技术采纳和利用整合(UTAUT)模型 盗版游戏软件 影响因素 使用意愿 |
A Study of Factors Influencing the Use of Pirated Game Software Based on the Modified UTAUT Model |
| |
| WU Yue,LIU Yixuan,LIU Tonghui,WANG Jiangnan.A Study of Factors Influencing the Use of Pirated Game Software Based on the Modified UTAUT Model[J].Publishing & Printing,2021,31(6):24-37. |
| |
| Authors: | WU Yue LIU Yixuan LIU Tonghui WANG Jiangnan |
| |
| Institution: | 1.School of Journalism and Communication, University of Chinese Academy of Social Sciences |
| |
| Abstract: | Based on the modified unified theory of acceptance and use of technology (UTAUT), a comprehensive effect model including performance expectancy, effort expectancy, social influence, facilitating conditions, and personal values is constructed, and the moderating effects of sex, age, and experience of using pirated game software are verified. Based on 1888 valid questionnaires, an empirical analysis is carried out using a structural equation model. Results show that the perceived usefulness and perceived ease of use of pirated game software, market barriers of official game software, and cultural value of willingness to share promote people's willingness to use pirated game software. In addition, the sensitivity to quality of official game software, social influence, perceived risks of pirated game software and ethical sense inhibit people's willingness to use pirated game software. Finally, sex and experience of using pirated game software moderate the relationships between some of the influencing factors and willingness to use pirated game software. |
| |
| Keywords: | |
| 本文献已被 万方数据 等数据库收录！ |
| 点击此处可从《出版与印刷》浏览原始摘要信息 |
| 点击此处可从《出版与印刷》下载免费的PDF全文 |
|
