| 手绘图书馆视觉设计创意与实践探索——以清华大学为例 |
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| 引用本文： | 孙懿琳,宋昕阳,韩丽风.手绘图书馆视觉设计创意与实践探索——以清华大学为例[J].图书情报工作,2021,65(5):72-78. |
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| 作者姓名： | 孙懿琳 宋昕阳 韩丽风 |
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| 作者单位： | 1. 清华大学美术学院 北京 100084;2. 清华大学电机工程与应用电子技术系 北京 100084;3. 清华大学图书馆 北京 100084 |
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| 基金项目： | 本文系清华大学教改项目"面向创新训练的信息素养教育实践探索"（项目编号：ZY01_02）研究成果之一。 |
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| 摘 要： | 目的/意义] 探索高校图书馆运用手绘视觉艺术开展文化创意设计的实践经验。方法/过程] 运用案例研究法，分析清华大学"手绘图书馆"项目的实践思路和过程，探究将图书馆的建筑设计、人文历史、资源和功能等多维信息运用到文化创意设计的实践中，并评估基于叙事的视觉设计创意在传播图书馆文化中的效用。结果/结论] 手绘图书馆作品在图书馆文化历史传播和资源功能科普方面发挥了显著的作用，传统与数字结合的文创形式获得读者认可，线上线下结合的融媒体手段是文创宣传行之有效的传播方式。将手绘视觉艺术应用于图书馆文化创作具有广阔的空间，对于高校文化传承创新具有重要意义。
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| 关 键 词： | 高校图书馆 文化创意 视觉设计 手绘艺术 案例研究 |
| 收稿时间： | 2020-09-25 |
| 修稿时间： | 2020-12-19 |
Exploring Creativity and Practice of “Hand Drawn Library”: The Case Study of Tsinghua University Project |
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| Sun Yilin,Song Xinyang,Han Lifeng.Exploring Creativity and Practice of “Hand Drawn Library”: The Case Study of Tsinghua University Project[J].Library and Information Service,2021,65(5):72-78. |
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| Authors: | Sun Yilin Song Xinyang Han Lifeng |
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| Institution: | 1.Academy of Arts&Design, Tsinghua University, Beijing 100084;2.Department of Electronic Engineering, Tsinghua University, Beijing 100084;3.Tsinghua University Library, Beijing 100084 |
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| Abstract: | Purpose/significance] Explore the practical experience of applying hand-drawn visual art to develop cultural creative design in university libraries. Method/process] Using case study method, the paper introduced the idea and practice of "Hand Drawn Library" of Tsinghua University project in detail. The project team explored the library’s architectural design, history, resources and functions and put all the elements to cultural creative design. Result/conclusion] The Hand Drawn Library works has effectively promoted the spread of library culture, and the popularization of library resources and functions. The combination of traditional and digital cultural creative forms has been recognized by readers. The integration of online and offline communication is proved to be effective. The application of hand-painted visual art to library cultural creation has important value for the inheritance and innovation of university culture. |
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| Keywords: | university library culture creativity visual design hand-drawn art case study |
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