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网络媒介环境下高职院校思想政治教育话语权提升策略研究
引用本文:顾永惠.网络媒介环境下高职院校思想政治教育话语权提升策略研究[J].金华职业技术学院学报,2021(1).
作者姓名:顾永惠
作者单位:江阴职业技术学院
基金项目:江苏省高校哲学社会科学专题研究项目课题“网络媒介环境下高职学生思想政治教育实效性研究”(2020SJB0448);江阴职业技术学院科研课题“移动网络环境下高职院校学生思想政治教育创新路径研究”(XJ2020JG008)。
摘    要:随着网络媒介的快速发展与信息传播方式的变革,高职院校思想政治教育的生态环境发生了重要改变。网络媒介传播即时性、传播价值多元化以及信息传播泛娱乐化大大削弱了思想政治教育的话语权,给高职院校思想政治教育工作带来了巨大挑战。而网络媒介时代思想政治教育话语权彰显着高职院校思想政治教育对于学生的综合影响力,为了提升思想政治教育话语权,高职院校必须积极推进话语方式转变、推动传统媒介与网络媒介融合发展、提高思想政治教育工作者的话语驾驭能力等,以增强思想政治教育的实效性。

关 键 词:网络媒介  高职院校  思想政治教育  话语权

Ideological and Political Education in Higher Vocational Colleges under the Network Media Environment
GU Yonghui.Ideological and Political Education in Higher Vocational Colleges under the Network Media Environment[J].Journal of Jinhua College of Profession and Technology,2021(1).
Authors:GU Yonghui
Institution:(Jiangyin Polytechnic College,Jiangyin 214405,China)
Abstract:With the rapid development of network media and the change of information dissemination mode,the ecological environment of ideological and political education in higher vocational colleges has changed greatly.The immediacy of network media,the diversification of communication value and the extensive entertainment of information communication have greatly weakened the discourse power of ideological and political education,which has brought great challenges to the education in higher vocational colleges.In the era of internet media,the discourse power of ideological and political education shows the comprehensive influence of ideological and political education on students in higher vocational colleges.In order to improve the discourse power of ideological and political education,higher vocational colleges must actively promote the transformation of discourse mode,promote the integration and development of traditional media and internet media,and improve the discourse control ability of ideological and political educators so as to enhance the effectiveness of that education.
Keywords:network media  higher vocational colleges  ideological and political education  discourse power
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