| 关于民生新闻同质化的思考 |
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| 引用本文： | 李智彦.关于民生新闻同质化的思考[J].台州学院学报,2010,32(5):94-96. |
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| 作者姓名： | 李智彦 |
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| 作者单位： | 台州电视台,浙江台州318000 |
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| 摘 要： | 地方台民生新闻这几年获得长足的发展,但同质化现象严重。存在节目定位、题材、报道角度、主持风格相同等问题。同质化新闻对丰富性和多样性是一种损害,同一传媒集团下的同质化竞争无异于内耗。为提高收视率,易导致民生新闻的低俗化现象越来越泛滥。民生新闻要避免同质化必须创新,要明确定位,进行差异化经营,加强品牌维护,为观众量身定做新闻节目。
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| 关 键 词： | 民生新闻 同质化 地方台 危害 创新 |
Thinking on Homogeneous Civil News |
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| Li Zhiyan.Thinking on Homogeneous Civil News[J].Journal of Taizhou University,2010,32(5):94-96. |
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| Authors: | Li Zhiyan |
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| Institution: | Li Zhiyan(Taizhou TV Station,Taizhou,Zhejiang 318000) |
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| Abstract: | Though civil news of local TV stations has been developing in recent years,there are some homogeneous problems happened on program positioning,report viewpoint and broadcasting style.In order to improve audience rating,homogeneous news are more and more made which is harmful to the news contents and is a kind of resource waste.To solve these problems,it has to innovate the news,clear the position,operate it differently,enhance brand management to make the news suitable for audience. |
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| Keywords: | civil news homogeneous local TV station harm innovation |
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