| 论酒店经营管理的整体服务意识 |
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| 摘 要： | 提高酒店的服务质量必须增强企业的整体服务意识。整体服务意识是统一、规范、完整的服务质量观。本文从酒店业的实际出发,界定了构成整体服务意识的四个要素及其相互之间的关系,概括并总结了确立和实践整体服务意识的酒店企业的成功经验,同时还从企业经营管理的角度指出影响酒店提高优质服务所存在的问题。
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| 关 键 词： | 服务意识 有形产品 显性非实体型利益 隐性非实体型利益 延伸产品 附加价值 |
The Sense of Integration of Running Restaurants |
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| Authors: | Shah Yibin Ye Suping |
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| Institution: | Shah Yibin Ye Suping |
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| Abstract: | To raise the serving quality of restaurants eans strengthening the sense of enterprise's integative service. The sense of integrative service is the unity, norm of the whole serving quality. From the practice of restaurant industry, the article limits the four ey elements consisting of the sense of the whole service and mutual relations. It also sums up the successful experience of restaurants by deterining and practicing the sense of the whole service, meanwhile, and also points out problems which affects the rise in the best service quality in the light of management. |
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| Keywords: | sense of service tangible products dorminantly non—enterprise bene-fits recessively non—enterprise benefits extending products addition-al value |
| 本文献已被 CNKI 等数据库收录！ |
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