| 湖南广电市场运作新探 |
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| 引用本文： | 肖凭,陶新艳.湖南广电市场运作新探[J].湖南大众传媒职业技术学院学报,2010,10(2):18-22. |
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| 作者姓名： | 肖凭 陶新艳 |
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| 作者单位： | 1. 湖南大众传媒职业技术学院科研处,湖南,长沙,410100
2. 湖南大众传媒职业技术学院期刊社,湖南,长沙,410100 |
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| 基金项目： | 湖南省科技项目“湖南电广传媒市场运作若干问题研究”的阶段性成果 |
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| 摘 要： | 市场运作已成为广电界的一个热门话题。探讨传媒市场运作规律，寻找适合中国特色的广电市场运作新路，是传媒市场实现社会效益和经济效益协调发展的关键。从2009年以来湖南广电在市场运作上的新尝试和新动向可以看出，管办分离、制播分离是确立市场主体、明晰产权关系的基础；延伸产业链，突破单一盈利模式，是加速形成版权经济的保障；文化营销是提升“快乐”品牌核心竞争力的“利器”；与新媒体合作、跨媒体发展，是打造新经济增长点的有效途径。
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| 关 键 词： | 湖南广电 市场运作 |
Probing into Marketing Operation of Golden Eagle Broadcasting System |
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| XIAO Ping,TAO Xin-yan.Probing into Marketing Operation of Golden Eagle Broadcasting System[J].Hunan Mass Media Vocational Technical College(Mass Media),2010,10(2):18-22. |
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| Authors: | XIAO Ping TAO Xin-yan |
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| Institution: | 1.Research office;Hunan Mass Media Vocational College;Changsha;Hunan 410100;2.Journals Office;Hunan 410100 |
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| Abstract: | Marketing operation has become a hot topic in broadcasting industry.In order to realize the harmonious developments of social and economical benefits,it's of vital importance to probe into the operating rules,seek the new way to develop marketing operation of broadcasting with Chinese characteristics.Separation of management from operation and production from broadcasting are the base to establish market leaders and clear property rights.Extension of industrial chain and breaking the single-profit model is ... |
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| Keywords: | Golden Eagle Broadcasting System marketing operation |
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