| 体育和媒体结合的社会文化审视——解读电视体育 |
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| 引用本文： | 林勇虎,乔艳春.体育和媒体结合的社会文化审视——解读电视体育[J].沈阳体育学院学报,2005,24(1):1-3. |
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| 作者姓名： | 林勇虎 乔艳春 |
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| 作者单位： | 沈阳体育学院,研究生部,辽宁,沈阳,110032 |
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| 摘 要： | 以解读电视体育为主要研究目的,分析了体育与电视联姻并建立起共生关系的特质属性;探讨了电视如何按其自身准则在电视二维平面上重新构架体育,再现给受众的过程;从强调胜者世界、突出个性化、强化代理满足以及媒体文化奇观等方面解读了具有媒体文本意义的电视体育.
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| 关 键 词： | 解读 电视体育 再现 媒体文本 |
| 文章编号： | 1004-0560(2005)01-0001-03 |
| 修稿时间： | 2005年1月15日 |
Examination and Inspection of Combination of Sport and Media from the Angle of Social Culture: Reading Television Sport |
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| LIN Yong-hu,QIAO Yan-chun.Examination and Inspection of Combination of Sport and Media from the Angle of Social Culture: Reading Television Sport[J].Journal of Shenyang Sport University,2005,24(1):1-3. |
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| Authors: | LIN Yong-hu QIAO Yan-chun |
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| Abstract: | This paper regardes reading TV sports as the main clue, and then analyzes the specialty attribute that the sports and TV are combined and established the intergrowth relationship. This article discusses how TV built and reconstructed the course of sports on the two-dimensional level of TV according to its own criterion and representing to the audiences. It explaines TV sports with media's text meaning from emphasizing winners' world, stressing individuality, strengthening the satisfaction of agency and media's culture spectacle and so on. |
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| Keywords: | reading TV sport representation media text |
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