| 论职业运动员形象塑造中的媒体策略 |
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| 引用本文： | 黄安泉,郭李亮.论职业运动员形象塑造中的媒体策略[J].商丘师范学院学报,2011,27(6):114-116. |
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| 作者姓名： | 黄安泉 郭李亮 |
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| 作者单位： | 1. 安庆师范学院体育学院,安徽安庆,246011
2. 广西师范大学体育学院,广西桂林,541004 |
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| 摘 要： | 随着竞技体育职业化的发展,运动员的形象如何显得尤为重要.大众传媒在运动员的形象塑造中有着独特的优势.文章阐述了职业运动员形象塑造的意义,提出了塑造运动员形象的4条媒体策略：一要善于＂炒作＂;二要尽量给媒体提供更多的采访空间和新闻服务;三要全面提高应对媒体的能力;四要提高运动员的文明礼仪修养.
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| 关 键 词： | 职业运动员 形象塑造 媒体策略 |
On the media strategy for the professional athletes image-building |
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| HUANG Anquan,GUO Liliang.On the media strategy for the professional athletes image-building[J].Journal of Shangqiu Teachers College,2011,27(6):114-116. |
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| Authors: | HUANG Anquan GUO Liliang |
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| Institution: | HUANG Anquan1,GUO Liliang2(1.The P.E Department of Anqing Teachers College,Anqing 246011,China,2.Institute of P.E,Guangxi Normal Universty,Guilin 541004,China) |
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| Abstract: | It is important how the image of athletes with the development of professional sports.The mass media has a unique advantage in shaping the image of athletes.The thesis elaborates the significance of image-building and four media strategies for image-building were put forward : First,we must be good at speculation.Second,as far as possible to provide more interview space and service for media.Third,improve the ability to deal with the media.Fourth,improve the athlete's civilized manners. |
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| Keywords: | professional Athlete image-building media strategy |
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