| 我国体育赛事向市场化运作过渡阶段的特征研究 |
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| 引用本文： | 王庆伟,杨铁黎.我国体育赛事向市场化运作过渡阶段的特征研究[J].天津体育学院学报,2006,21(2):139-143. |
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| 作者姓名： | 王庆伟 杨铁黎 |
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| 作者单位： | 1. 首都体育学院,体操教研室,北京,100088
2. 首都体育学院,理论学部,北京,100088 |
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| 摘 要： | 通过专家访谈法、文献资料法、逻辑分析法，从我国体育赛事的管理体制、运行机制、环境要素及结果要素等4个方面来探讨和研究目前我国体制转型时期体育赛事所具有的特征。研究认为，转型时期我国体育赛事向市场化运作过渡阶段特征是客观存在的，其产生具有必然性。
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| 关 键 词： | 体育赛事 市场化运作 过渡阶段 特征 |
| 文章编号： | 1005-0000（2006）02-0139-05 |
| 收稿时间： | 2005-08-31 |
| 修稿时间： | 2005-08-312005-11-09 |
Research on the Character of Sports Events in Market Operation During the Transitional Period in China |
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| WANG Qing-wei,YANG Tie-li.Research on the Character of Sports Events in Market Operation During the Transitional Period in China[J].Journal of Tianjin Institute of Physical Education,2006,21(2):139-143. |
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| Authors: | WANG Qing-wei YANG Tie-li |
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| Institution: | 1. Department of Technique, Capital Institute of Physical Education, Beijing 100088, China; 2. Department of Theory, Capital Institute of Physical Education, Beijing 100088, China |
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| Abstract: | This research mainly study on the characters of sport event during the transitional period of China from four aspects,the system of sport management,the operating mechanism,environment element and outcome element,which is carried on through the methods of literature analyses,visiting experts and logical reasoning.This study can draw such a conclusion: The characters of sport event during the transitional period of China are existed objectively,it has its inevitability. |
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| Keywords: | sports events marketing operation transitional period character |
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