| 微博用户生成内容的动机研究 |
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| 引用本文： | 柳瑶,郎宇洁,李凌.微博用户生成内容的动机研究[J].图书情报工作,2013,57(10):51-57. |
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| 作者姓名： | 柳瑶 郎宇洁 李凌 |
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| 作者单位： | 1. 华中师范大学信息管理学院;
2. 北京大学信息系;
3. 华中科技大学管理学院 |
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| 基金项目： | 教育部人文社科规划基金项目"面向Web 3.0的大众分类研究",国家社科基金项目"大众分类中标签间语义关系挖掘研究" |
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| 摘 要： | 在文献分析和深度访谈的基础上,提取可能影响微博用户生成内容的三个层面的动机并建立模型,使用SPSS对数据样本预处理后,利用结构方程软件LISREL进行模型测量和模型构建及修正,验证相关假设,重构微博用户生成内容动机模型。为揭示微博用户生成内容行为的内在驱动规律、监控网络舆情、帮助服务商开发出"以用户为中心"的产品和服务、引导微博健康良性发展提供理论依据和参考。
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| 关 键 词： | 微博用户 用户生成内容 结构方程模型 需求动机理论 |
| 收稿时间： | 2013-04-15 |
The Motivation Research of Micro-blogging User-generated Content |
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| Liu Yao,Lang Yujie,Li Ling.The Motivation Research of Micro-blogging User-generated Content[J].Library and Information Service,2013,57(10):51-57. |
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| Authors: | Liu Yao Lang Yujie Li Ling |
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| Institution: | 1. School of Information Management, Central China Normal University, Wuhan 430079;
2. Department of Information Management, Peking University, Beijing 100871;
3. College of Management, Huazhong University of Science and Technology, Wuhan 430074 |
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| Abstract: | In the process of Web2.0 advancing to Web3.0 with a high speed, the Micro blogging has gathered a large number of users with its fragmented, mobile, real-time and social low-cost production method. The paper extracts three levels of motivation that may affect the Micro blogging user-generated content and builds the model on the basis of the literature analysis and in-depth interviews. The data sample of the survey is analyzed by SPSS software. And the underlying assumptions are verified when the model is measured and corrected by LISREL. This study provides theoretical basis of explaining the internal driving laws of the Micro blogging user-generated content behavior, monitoring network public opinion. Finally, the paper provides useful references to help service providers to develop "user-centric" products and services, which is really useful to guide a sound development of the micro blogging. |
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| Keywords: | micro-blogging user user-generated content structural equation modeling needs and motivation theory |
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