| 平台媒体驱动下的视觉生产与技术调适——2019年中国新闻业年度观察报告 |
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| 引用本文： | 张志安,龙雅丽.平台媒体驱动下的视觉生产与技术调适——2019年中国新闻业年度观察报告[J].新闻界,2020(1):11-18. |
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| 作者姓名： | 张志安 龙雅丽 |
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| 作者单位： | ;1.中山大学传播与设计学院;2.中山大学全媒体研究院 |
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| 基金项目： | 教育部人文社科研究重大攻关项目“大数据时代国家意识形态安全风险与防范体系构建研究”(16JZD006) |
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| 摘 要： | 本文以2019年相关案例、事件和数据为基础,从新闻行动者、新闻内容、分发渠道、受众四个方面描述本年度中国新闻业的发展图景,概括年度变化特点和预测未来趋势。研究发现:本年度媒体融合面向移动互联时代进入更加纵深化发展阶段,专业媒体的规模进一步整合压缩,自媒体的监管政策加强。新闻内容产品呈现出混合情感传播模式主导下的可视化形态特征。传播渠道上,媒体通过平台化和移动化不断拓宽传播的覆盖面和到达率,并进一步将传播渠道下沉到基层。算法推荐和人工编辑相结合成为内容分发的主要机制。新闻受众方面,网络新闻与短视频的用户数量持续增长。时逢新中国成立70周年、中美贸易战等重大事件,网民的爱国情绪表达与媒体的宣传形成共振,全网的爱国主义情绪高涨。总体上看,平台媒体驱动下的视觉创新与技术调适是2019年新闻业变化的主要趋势。展望未来的发展趋势,视频将成为更加主流的内容产品形态,传媒业也将深入探索5G技术在传播领域的应用场景。
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| 关 键 词： | 新闻业 平台媒体 视觉生产 短视频 |
Visual Production and Technological Adaptation Driven by Platform Media——the annual observation report of Chinese journalism in 2019 |
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| Zhang Zhian,Long Yali.Visual Production and Technological Adaptation Driven by Platform Media——the annual observation report of Chinese journalism in 2019[J].Press Circles,2020(1):11-18. |
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| Authors: | Zhang Zhian Long Yali |
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| Institution: | (School of Communication and Design;Sun Yat-sen University.) |
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| Abstract: | Based on relevant cases, events, and data in 2019,this paper describes the prospect of Chinese journalism this year in terms of news actors, news content, distribution and audiences, then summarizes the characteristics of annual changes and forecast future trends. In 2019, media convergence has entered a more in-depth development stage for the era of mobile internet. The scale of professional media has been further integrated and compressed, and the regulatory policies of "we media" have been strengthened.News content products present visual forms dominated by mixed emotional communication.In terms of communication channels, the media continue to broaden the coverage and reach of communication through platform and mobile strategy, and further sink the communication channels to the grassroots.The combination of algorithm recommendation and human editing become the main mechanism for content distribution.When it comes to news audiences,the number of users of online news and short videos continues to grow.On the occasion of the 70 th anniversary of the founding of the People’s Republic of China and major events such as the China-US trade war,the expression of patriotic sentiment by netizens resonates with the propaganda of the media, and the patriotism of the whole network is firing.To summarize,visual production and technological adaptation driven by platform media are the main trends of Chinese journalism in 2019.Looking forward to the future trend, video will become a more mainstream content product form, and the media industry will also deeply explore the application scenarios of 5 G technology in the field of communication. |
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| Keywords: | Journalism Platform Media Visual Production Short Video |
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