| 论网络媒体对当代大学生消费行为的影响 |
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| 引用本文： | 陈冲,张丰.论网络媒体对当代大学生消费行为的影响[J].新闻界,2008(6):68-69. |
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| 作者姓名： | 陈冲 张丰 |
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| 作者单位： | 浙江大学,杭州,310006 |
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| 摘 要： | 本文以互联网这个新媒体为研究视角，分析其对大学生消费行为的影响，探讨当代大学生新的消费特征，为更好地利用新媒体发展大学生消费市场提供参考。
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| 关 键 词： | 新媒体 网络 大学生 消费 |
On the Impact of the Network of Media on the Contemporary College Students' Consume Behaviour |
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| Chen chong,Zhang feng.On the Impact of the Network of Media on the Contemporary College Students' Consume Behaviour[J].Press Circles,2008(6):68-69. |
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| Authors: | Chen chong Zhang feng |
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| Abstract: | In this paper,the writers study from internet,the new media,from the research perspective,and analyze the impact of the internet on the consumer behavior of college students,and explore contemporary college students of the new consumer features,in order to provide information about making better use of new media to develop college stu-dents consumer market. |
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| Keywords: | new media network college students consume |
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