| 北京奥运会电视转播权的SWOT分析 |
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| 引用本文： | 张丙伟,蔺银萍,王清玉.北京奥运会电视转播权的SWOT分析[J].安徽体育科技,2007,28(6):4-6. |
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| 作者姓名： | 张丙伟 蔺银萍 王清玉 |
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| 作者单位： | 1. 曲阜师范大学体育教研部,山东曲阜,273165
2. 曲阜师范大学体育科学学院,山东曲阜,273165 |
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| 摘 要： | 运用现代管理学的SWOT分析,剖析了北京奥运会电视转播的优势因素、劣势因素、机遇因素和威胁因素,提出了扩大优势,缩小劣势,把握机遇和化解威胁的若干策略.
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| 关 键 词： | 北京奥运会 电视转播权 SWOT分析 |
SWOT Analysis On Television Rediffusion Power Of Beijing Olympic Games |
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| Zhang Bingwei,Lin Yinping,Wang Qingyu.SWOT Analysis On Television Rediffusion Power Of Beijing Olympic Games[J].Journal of Anhui Sports Science,2007,28(6):4-6. |
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| Authors: | Zhang Bingwei Lin Yinping Wang Qingyu |
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| Abstract: | This paper presents the advantages,disadvantages,opportunities and threats of the television rediffusion of Beijing Olympic Games by using the modern management study SWOT analysis.There are some strategies about enhancing the advantages,weakening the disadvantages,grasping the opportunities of rediffusion through investigation. |
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| Keywords: | Beijing Olympic Games Television Rediffusion Power SWOT Analysis |
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