| 我国企业品牌维护存在的问题与对策 |
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| 引用本文： | 王彦梅,胡立红.我国企业品牌维护存在的问题与对策[J].河北软件职业技术学院学报,2008,10(4). |
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| 作者姓名： | 王彦梅 胡立红 |
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| 作者单位： | 1. 河北大学管理学院,河北保定071002;河北软件职业技术学院,河北保定071000
2. 河北大学管理学院,河北保定,071002 |
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| 摘 要： | 作为企业生存和发展的一种战略,品牌受到了越来越多企业的重视。众多想要获得长期发展和更高利润的企业纷纷施行品牌战略。然而,在我国现代企业中,品牌战略的实践还存在诸多问题,尤其在品牌维护上,许多企业做得还不尽如人意。品牌维护是品牌战略中影响深远而又实施困难的一项工作。鉴于品牌维护的意义,本文对我国企业在品牌维护中存在的主要问题进行了分析,并提出了相应的解决对策。
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| 关 键 词： | 市场营销 品牌维护 品牌结构 |
Problems of and Countermeasures for the Brand Maintenance in China |
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| WANG Yan-mei,HI Li-hong.Problems of and Countermeasures for the Brand Maintenance in China[J].Journal of Hebei Software Institute,2008,10(4). |
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| Authors: | WANG Yan-mei HI Li-hong |
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| Abstract: | As a strategy of survival and development of the enterprise,more and more enterprises pay attention to the brand.Many enterprises implemented brand strategy in order to get long-term development and higher profits.However,there are many problems of brand strategy implementation,especially in brand maintenance in China.The brand mainte-nance is a difficult work,and which plays important role in brand strategy implementation.The problems in the develop-ment of brand maintenance in China were analyzed in this ... |
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| Keywords: | marketing brand maintenance brand structure |
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