| 徽商营销心理学思想研究 |
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| 引用本文： | 王承清,崔立中,季坤.徽商营销心理学思想研究[J].安徽广播电视大学学报,2007(3):49-52. |
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| 作者姓名： | 王承清 崔立中 季坤 |
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| 作者单位： | 安徽师范大学,教育科学学院,安徽,芜湖,241000 |
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| 摘 要： | 徽商是明清十大商帮之一,享有"儒商"之称的徽商创造了"钻天洞庭遍地徽"和"无徽不成镇"的商业创举,与徽商精明独特的营销策略是密切相关的.本文试从诚信观、义利观、人本观、团队观、质量观、信息观、关系观来阐述其丰富的营销心理学思想.
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| 关 键 词： | 徽商 营销心理 营销思想 |
| 文章编号： | 1008-6021（2007）03-0049-04 |
| 修稿时间： | 2007-05-20 |
Research on the Marketing Psychological Thoughts of Huizhou Commercial Group |
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| WANG Cheng-qing,CUI Li-zhong,JI Kun.Research on the Marketing Psychological Thoughts of Huizhou Commercial Group[J].Journal of Anhui Television University,2007(3):49-52. |
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| Authors: | WANG Cheng-qing CUI Li-zhong JI Kun |
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| Institution: | College of Educational Science, Anhui Normal University, Wuhu 241000, China |
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| Abstract: | Huizhou commercial group was one of ten big commercial groups,enjoying the title of "Confucian merchants",who created the commercial pioneering work as the saying "Dongting commercial group was able and Huizhou commercial group was everywhere" and "No Huizhou merchants,no towns",which was closely related with the smart and unique marketing strategies of Huizhou merchants.This article tries to elaborates the rich marketing psychological thoughts from the aspects of good faith,rightesusness and benefit,team work,quality,information and relationship. |
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| Keywords: | Huizhou commercial group marketing psychology marketing thoughts |
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