| 高校体育开发的联动效应及市场开发对策 |
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| 引用本文： | 李荣芝,虞重干.高校体育开发的联动效应及市场开发对策[J].山西师大体育学院学报,2008,23(1):111-114. |
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| 作者姓名： | 李荣芝 虞重干 |
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| 作者单位： | 1. 浙江工业大学体军部,浙江杭州,310014
2. 上海体育学院院长办公室,上海,200438 |
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| 摘 要： | 分析了高校体育在社会发展中的联动效应，并对其市场开发进行了探讨。指出实现高校体育在社会中的联动效应，能实现高校体育社会化，满足社会发展需求，丰富高校体育文化，缓解社会体育场馆不足，为社区居民提供运动项目培训和技术指导，推进全民健身计划的实施，实现无形的社会效益，而且还能创造出可观的经济效益，补充学校的体育经费，更新体育场馆设施，达到经济效益和社会效益“双赢”局面。
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| 关 键 词： | 高校体育 联动效应 市场开发 |
| 文章编号： | 1008-8571(2008)01-0111-04 |
| 修稿时间： | 2007年6月23日 |
Research on the Linkage Effect and Market Exploiting of Universities Sports |
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| LI Rong-zhi,YU Zhong-gan.Research on the Linkage Effect and Market Exploiting of Universities Sports[J].Journal of Physical Education Institute of Shanxi Teachers University,2008,23(1):111-114. |
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| Authors: | LI Rong-zhi YU Zhong-gan |
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| Institution: | LI Rong-zhi, YU Zhong-gan (PE and Military Department,Zhejiang Industrial University, Hangzhou, Zhejiang 310014, China) |
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| Abstract: | This article analyzed the linkage effect of universities sports in the society, and has carried on the discussion to its market exploitation. Pointed out the achievement of universities sports in society＇s linkage effect, can socializes the universities sports, satisfies the demand of society , riches the universities sports culture, alleviates the social stadium which be insufficient, provides project training and the technical guidance for the community inhabitants, advances implementation which the all the people healthy body plans, and the invisible social efficiency, moreover can create the considerable economic efficiency, supple the school＇s sports funds, renew the stadium hall facility, achieves the ＂double win＂ about economic efficiency and the social efficiency. |
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| Keywords: | universities sports linkage effect market exploitation |
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