The –ography of markets (or,the responsibilities of market studies) |
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| Authors: | Philip Roscoe Olga Loza |
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| Institution: | School of Management, University of St Andrews, St Andrews, Scotland, UK |
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| Abstract: | How should we write about markets? What responsibilities does this writing bring upon us? This paper offers an immanent critique of ‘market studies’ scholarship, and through this a call to reflection and reformed action. Turning the intellectual framework of market studies upon itself, we come to see its texts as performative and agential. We discuss these qualities and the associated responsibilities via a reading of literature from the domain of ethnography. An auto-ethnographic sketch of market writing allows us to consider the problematic nature of expertise for market studies scholars and the agency and power of our texts. We find a dual moment of performativity from which our texts emerge more powerful than their authors. On this basis we offer a vision of critical interventions embedded in our texts, underpinned by the intellectual axioms of the market studies programme. |
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| Keywords: | Market studies ethnography critical perspectives performativity texts power relations |
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