Addressing [HEALTH TOPIC] among [POPULATION]: A fill-in-the-blank activity to promote understanding of formative health communication campaign decisions |
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| Authors: | Allyson C Volinsky Angeline Sangalang |
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| Institution: | 1. Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA;2. Department of Communication, University of Dayton, Dayton, OH, USA |
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| Abstract: | Courses: Introduction to Communication Behavior, Health Communication, Public Communication Campaigns, Persuasion, Public Relations Objectives: Students gain practice determining various components of a health communication campaign (e.g. selecting appropriate target population(s), media channels), while noting the need for synergy across key strategic and creative decisions involved in formulating a mass-media campaign. |
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