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Online interaction across three contexts: an analysis of culture and technological affordances
Authors:Todd L Sandel  Richard Buttny  Mary Varghese
Institution:1. Department of Communication, University of Macau, Macau, China;2. Department of Communication and Rhetorical Studies, Syracuse University, Syracuse, USA;3. School of Liberal Arts and Sciences, Taylor’s University, Malaysia
Abstract:Students were linked virtually across three contexts: U.S., Malaysia, and China. Differences emerged in how student-created messages were constructed and interpreted; these impacted perceived relational affiliation. Messages constructed by students in Malaysia and China exhibited casual talk, greater self-disclosure, requests for personal information, and greater use of emoticons/emoji. Interactions were perceived as informal, friendly, and positive. U.S. students’ messages often showed institutional talk, less self-disclosure, and more attention to the instructor-assigned task. Asian-U.S. student pairs perceived their interactions as formal, less friendly, and less positive. This study shows how online technologies may be afforded and shaped by culture and interaction.
Keywords:Interaction  technological affordances  relational affiliation  self-disclosure  Asian and American students  online communication
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