| 对我国足球俱乐部频繁变动的探讨 |
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| 引用本文： | 张立新.对我国足球俱乐部频繁变动的探讨[J].河北体育学院学报,2007,21(3):37-39. |
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| 作者姓名： | 张立新 |
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| 作者单位： | 广州航海高等专科学校,广东,广州,510725 |
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| 摘 要： | 运用文献资料法、案例分析法,从经济学角度系统地分析了我国足球俱乐部的发展及变动历程。研究表明:我国足球俱乐部频繁变动的深层原因为风险成本过高、经营效率低下、市场机制缺位、品牌意识淡薄等。
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| 关 键 词： | 足球俱乐部 发展 变动历程 |
| 文章编号： | 1008-3596（2007）03-0037-03 |
| 修稿时间： | 2007-02-15 |
Study on Frequent Changes of the Football Club in China |
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| ZHANG Li-xin.Study on Frequent Changes of the Football Club in China[J].Journal of Hebei Institute of Physical Education,2007,21(3):37-39. |
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| Authors: | ZHANG Li-xin |
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| Institution: | Guangzhou Maritime College, Guangzhou 510725, China |
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| Abstract: | Using the law of documents and materials and case analytic approach,this paper has analyzed the development and change course of the football club of our country systematically in terms of economics.Studies have shown that internal reasons for frequent changes of football club are due to the too high risk cost,low efficiency,omission of market mechanism and consciousness of brand. |
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| Keywords: | football club development the course of changing |
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