| 抓好主干课程建设 夯实专业基础——《市场营销学》主干课程建设启示 |
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| 引用本文： | 黎明.抓好主干课程建设 夯实专业基础——《市场营销学》主干课程建设启示[J].楚雄师专学报,2008(12):81-84. |
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| 作者姓名： | 黎明 |
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| 作者单位： | 楚雄师范学院经济信息管理及计算机应用系,云南楚雄675000 |
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| 摘 要： | 《市场营销学》作为高等学校管理学科的核心基础课程之一，是市场营销本科专业的专业基础课，通过主干课程的建设，使这门课程的教学资源极大地丰富起来，教学更加规范，学生的学习资源也充实了很多。
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| 关 键 词： | 《市场营销学》 主干课程 专业基础 |
Lay a Solid Foundation to Construct Main Course ---Illumination of Main Course Construction of Marketing |
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| LI Ming.Lay a Solid Foundation to Construct Main Course ---Illumination of Main Course Construction of Marketing[J].Journal of Chuxiong Normal University,2008(12):81-84. |
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| Authors: | LI Ming |
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| Institution: | LI Ming ( Department of Economic Information Management and Computer Application, Chuxiong Normal University, Chuxiong 675000, China) |
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| Abstract: | Marketing is one of core course basic course of marketing undergraduate course. sources are richness, class teachings are much bundance. of management subject in universities. Also it is the Through the main course construction, teaching remore standardization, learning resources are also abundance. |
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| Keywords: | marketing main course professional foundation |
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