| 论现代电视广告中的性别政治 |
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| 引用本文： | 张译丹.论现代电视广告中的性别政治[J].涪陵师范学院学报,2010(6). |
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| 作者姓名： | 张译丹 |
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| 作者单位： | 重庆师范大学传媒学院; |
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| 摘 要： | 本文从女权(性)主义与文化研究相结合的学理角度对现代电视广告中的性别歧视问题进行论述,旨在说明这类广告由于要突出产品的功用而对一些原则进行扭曲和颠覆。为了赢利的现代电视广告在性别政治问题上呈现出悖论、反讽的基本景观,且为了追求市场利益而在媚俗和反动的轨道上越滑越远。因此,这类广告应引起足够的重视,以引导普通受众加以辨别。
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| 关 键 词： | 电视广告 性别政治 女性主义 文化研究 |
Gender Politics in Modern TV Commercials |
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| ZHANG Yi-dan.Gender Politics in Modern TV Commercials[J].JOurnal of Fuling Teachers College,2010(6). |
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| Authors: | ZHANG Yi-dan |
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| Institution: | ZHANG Yi-dan(Media Academy,Chongqing Normal University,Chongqing 400047,China) |
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| Abstract: | This article discusses the sexual discrimination in modern TV commercials by combining feminism with cultural study,in the hope of pointing out that in order to highlight the functions of the products,TV commercials distort and subvert some principles.To pursue benefit in market,some TV commercials have gone too far on the track of kitsch and reaction.We should pay attention to these TV commercials and direct the mass to discern them. |
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| Keywords: | TV commercials gender politics feminism cultural study |
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