| 夏季奥运项目市场开发的发展概况 |
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| 引用本文： | 彭贻海.夏季奥运项目市场开发的发展概况[J].上海体育学院学报,2004,28(2):14-18. |
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| 作者姓名： | 彭贻海 |
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| 作者单位： | 武汉体育学院,运动训练学教研室,湖北,武汉,430079 |
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| 基金项目： | 教育部博士点基金资助课题 |
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| 摘 要： | 在论述奥运会本身的发展要求与市场联系的基础上，阐明夏季奥运会产业的发展概况。即奥运项目已形成了项目产业、竞赛产业和其他相关产业(博彩业、设施、器材和服装产业、健身娱乐业)。发达国家体育市场的特点为，规模大，产值高；人员多，影响大；涉及面广，产业关联度高；呈国际化趋势。
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| 关 键 词： | 夏季奥运会 运动项目开发 发展概况 项目产业 竞赛产业 体育市场 |
| 文章编号： | 1000-5498(2004)02-0014-05 |
| 修稿时间： | 2003年10月3日 |
General Situation of Development of Market Exploitation of Summer Olympic Games Events |
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| Peng Yi-hai.General Situation of Development of Market Exploitation of Summer Olympic Games Events[J].Journal of Shanghai Physical Education Institute,2004,28(2):14-18. |
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| Authors: | Peng Yi-hai |
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| Abstract: | The present paper has illuminated the general situation of the development of summer Olympic Games industry based on the exposition of the relation between the developmental demands of the Olympic Games in themselves and markets. That is to say, the Olympic Games events have become events industry, competitive industry and some other related industries (lottery industry, facilities, equipment and clothing industry, setting-up and entertainment industry). The characteristics of the developed countries' sports markets are that the scale is large, the output value is high, the personnel are great in number, the influence is wide, the involved scope is extensive, the degree of interrelation of industries is high and the internationalized trend has emerged. |
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| Keywords: | summer Olympic Games events development of markets industry |
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