| 基于职业心理发展的市场营销专业人才培养 |
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| 引用本文： | 武文,刘凤.基于职业心理发展的市场营销专业人才培养[J].职业技术教育,2010,31(11). |
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| 作者姓名： | 武文 刘凤 |
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| 作者单位： | 青岛职业技术学院,山东,青岛,266555 |
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| 摘 要： | 高等职业教育不仅要体现职业需求,更要培养个性全面发展的人,其人才培养过程要以心理科学作为支撑.基于职业心理发展规律,市场营销专业课程体系构建应围绕消费和营销的关系展开,以案例和项目为主要载体,以角色心理转变为主线,用心理学的思维方法设计人才培养过程,培养个性心理完整的人才.
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| 关 键 词： | 市场营销专业 人才培养 职业心理 个性成长 课程体系 |
Talents Cultivation Based on Professional Mentality Development of Marketing Specialty |
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| WU Wen,LIU Feng.Talents Cultivation Based on Professional Mentality Development of Marketing Specialty[J].Vocational and Technical Education,2010,31(11). |
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| Authors: | WU Wen LIU Feng |
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| Institution: | WU Wen,LIU Feng (Qingdao Vocational , Technical College,Qingdao Sh,ong 266555,China) |
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| Abstract: | Higher vocational education should embody professional demand as well as try to cultivate the talents of comprehensive development of personality,and its talent cultivation process should take psychological science. Based on development rules of professional mentality,in order to cultivate the talents of integrated personality and mentality,curriculum sys-tem construction of marketing specialty should spread surrounding with consummation and marketing relationship,take cases and items as main carrier and ro... |
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| Keywords: | marketing specialty talents cultivation professional mentality personal development curriculum system |
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