Effects of Market Competition on Taiwan Newspaper Diversity |
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| Authors: | Ya-Ching Lee |
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| Institution: | Institute of Communications Management, National Sun Yat-Sen University , Taiwan |
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| Abstract: | This study investigates effects of market competition on newspaper diversity in Taiwan. Using Simpson's D, this study found that overall newspaper market diversity increased after a new daily newspaper entered the market. Although overall diversity increased, the traditional newspapers decreased their content diversity. The new newspaper offered a higher level of content diversity than traditional newspapers, which differentiated themselves by becoming more specialized. |
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