Welfare economics and media performance |
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| Authors: | John C Busterna |
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| Institution: | Assistant professor in the School of Journalism and Mass Communication , University of Minnesota , Minneapolis, Minnesota, 55455 |
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| Abstract: | The author focuses on criteria for assessing the economic performance of media markets using three concepts from the field of welfare economics: efficiency, equity, and externalities. He argues that the ultimate purposes of media economics research are to identify market structure and conduct elements that harm or help these three criteria, and to suggest policy changes that would improve media market performance. |
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