An assessment of utility and competitive superiority in the video entertainment industries |
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| Authors: | Alan B Albarran John W Dimmick |
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| Institution: | 1. Assistant professor in the Center for Comunication Arts , Southern Methodist University , Dallas, TX, 75275;2. Professor in the Department of Communications , Ohio State University , Columbus, OH, 43210 |
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| Abstract: | The authors examine the satisfactions obtained by audiences from different video media (broadcast television, cable television, videocassette recorders, premium cable television, and pay‐per‐view cable services) and examine the extent to which the different media compete in meeting those satisfactions. The study illustrates how merging niche theory with gratifications research can be used to effectively study competitive relationships. |
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