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Exceptional Research or Why Harry Truman Sought a One-Handed Economist |
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| Authors: | Benjamin Compaine Brendan Cunningham |
| Abstract: | This article challenges the traditional illustration of the relations between circulation size and advertising rates used by educators. It does so by using a sample of newspapers and explores various regression trendlines and data display of the data obtained from the sample. I find that the relations are best explained by curvilinear rather than linear trendlines and suggest an improved illustration of the relations between advertising price and newspaper circulation. |
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