| 我国西部地区户外运动资源开发与营销——以重庆武隆国际山地户外挑战赛为例 |
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| 引用本文： | 张小林,张天成,朱福军.我国西部地区户外运动资源开发与营销——以重庆武隆国际山地户外挑战赛为例[J].西安体育学院学报,2007,24(3):40-43. |
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| 作者姓名： | 张小林 张天成 朱福军 |
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| 作者单位： | 吉首大学,体育科学学院,湖南,吉首,416000 |
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| 基金项目： | 国家体育总局体育社会科学基金 |
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| 摘 要： | 重庆武隆国际山地户外挑战赛对武隆县的体育、旅游、文化和经济产生积极的推动作用,对武隆对外开放的形象和知名度产生强力的宣传效应,在我国西部地区户外运动资源开发中具有典型意义和示范价值。采用实地考察、专家访谈与对比等研究方法,以重庆武隆国际山地户外挑战赛为例,分析了西部地区户外运动资源的开发背景和优势,探讨了以武隆为代表的我国西部地区户外运动资源开发途径与营销策略。
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| 关 键 词： | 西部地区 户外运动 资源开发 营销 |
| 文章编号： | 1001-747X（2007）03-0040-04 |
| 修稿时间： | 2006-11-172007-01-25 |
Development and Marketing of Outdoor Sports Resources in the Regions of Wester China——Taking the Chongqing Wulong International Outdoors Sports Competition As the Example |
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| ZHANG Xiao-lin,ZHANG Tian-cheng,ZHU Fu-jun.Development and Marketing of Outdoor Sports Resources in the Regions of Wester China——Taking the Chongqing Wulong International Outdoors Sports Competition As the Example[J].Journal of Xi'an Institute of Physical Education,2007,24(3):40-43. |
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| Authors: | ZHANG Xiao-lin ZHANG Tian-cheng ZHU Fu-jun |
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| Institution: | Sports Science College, Jishou University, Jishou 416000, China |
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| Abstract: | The Chongqing Wulong international outdoors sports competition has the positive impetus to the sports,traveling,culture and economy of Wulong County,and has the propaganda effect to the opening image and well-knownness for the outside world,in western China the development of outdoor sports resources in Wulong county has the typical significance and the demonstration value in our country.Using the methods of on-the-spot investigation,expert interview and contrast,the article take the Chongqing Wulong international outdoors sports competition as the example,analyzes the development background and superiority of outdoor sports resources in the western area,and from WuLong discusses the ways and the marketing strategy for development of outdoor sports resources in western area. |
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| Keywords: | western China outdoor sports development of resources marketing |
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