| 价值定位理论与传媒组织形象管理 |
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| 引用本文： | 蓝燕玲.价值定位理论与传媒组织形象管理[J].新闻界,2009(1):90-92. |
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| 作者姓名： | 蓝燕玲 |
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| 作者单位： | 厦门大学新闻传播学院,厦门,361005 |
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| 摘 要： | 本文在系统梳理现代企业形象管理"价值定位"理论的基础上,结合传媒组织的特殊性,构建相对全面和系统的传媒组织形象管理的理论框架与实施策略.
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| 关 键 词： | 组织形象 价值定位 传媒组织 |
On the Management of Media Organization Image with the Way of Value Positioning |
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| Lan Yanling.On the Management of Media Organization Image with the Way of Value Positioning[J].Press Circles,2009(1):90-92. |
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| Authors: | Lan Yanling |
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| Institution: | College of Journalism and Communication;Xiamen University;Xiamen361005 |
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| Abstract: | The paper is based on summary of modern enterprise image management,and combined with speciality of media organization,and analyzes the theory frame and practice strategy of the construction of the overall and systematic media organization image. |
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| Keywords: | organizational image value positioning media organization |
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