| 品牌服装的文化建设 |
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| 引用本文： | 戴孝林,陈秀凤.品牌服装的文化建设[J].扬州职业大学学报,2007,11(4):49-52. |
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| 作者姓名： | 戴孝林 陈秀凤 |
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| 作者单位： | 扬州职业大学,江苏,扬州,225009 |
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| 摘 要： | 对文化内涵的推崇是我国品牌服装当前最为热衷的话题。通过对品牌服装文化现象的解读，揭示了品牌服装文化内涵及其特点，围绕如何进行品牌服装文化建设这一主题，从文化建设途径，建设内容，建设方法等方面详细阐述了品牌服装的文化建设的策略。
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| 关 键 词： | 品牌服装 文化建设 文化解读 建设策略 |
| 文章编号： | 1008-3693（2007）04-0049-04 |
| 收稿时间： | 2007-09-05 |
| 修稿时间： | 2007年9月5日 |
On the Cultural Building of Brand Clothing |
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| DAI Xiao-lin,CHEN Xiu-feng.On the Cultural Building of Brand Clothing[J].Journal of Yangzhou Polytechnic College,2007,11(4):49-52. |
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| Authors: | DAI Xiao-lin CHEN Xiu-feng |
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| Institution: | Yangzhou Polytechnic College, Yangzhou 225009, China |
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| Abstract: | Through the understanding of cultural phenomenon of brand clothing, this paper reveals the cultural connotation of brand clothing and its characteristics. clothing, the paper gives a detailed explanation of the strategies on its cultural building from three aspects such as the processes, the contents and the ways of cultural construction, |
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| Keywords: | brand clothing cultural building cultural interpretation building strategies |
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