| 浅谈英文广告的语言特征(英文) |
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| 引用本文： | 王甦晨.浅谈英文广告的语言特征(英文)[J].双语学习,2007(4). |
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| 作者姓名： | 王甦晨 |
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| 作者单位： | 昆明冶金高等专科学校外语与外事学院 云南昆明 |
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| 摘 要： | 从理性和感性的方面探讨了英文广告的语言特征。广告语言的感染力从理性方面看有三个特征指令性、指称性、说服性,而社交性、表义性、煽动性则为广告语言的感性感染力的主要特征。
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| 关 键 词： | 广告 感性感染力 理性感染力 图像 标语 |
Reflections on the Linguistic Characteristics of English Advertisements |
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| WANG Su-chen.Reflections on the Linguistic Characteristics of English Advertisements[J].SHUANG YU XUE XI,2007(4). |
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| Authors: | WANG Su-chen |
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| Institution: | WANG Su-chen.Department of Foreign Languages and Foreign Affairs,Kunming Metallurgy College,Kunming 650033,China. |
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| Abstract: | This paper explores the linguistic characteristics of English advertisements from both the rational and emotional aspects while taking the mission of advertising into account. Advertising language for rational appeals include three distinctive characteristics: directive, informative, and persuasive, while phatic, expressive, and evocative are other three features for emotional appeals. |
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| Keywords: | Advertisement emotional appeals rational appeals image slogan |
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