| 我国体育旅游市场现状及促销策略 |
| |
| 引用本文： | 杨锋,潜沉香.我国体育旅游市场现状及促销策略[J].体育科学研究,2008,12(4). |
| |
| 作者姓名： | 杨锋 潜沉香 |
| |
| 作者单位： | 1. 湖南文理学院体育系,湖南,常德,415000
2. 华北电力大学保定校区体育教学部,河北,保定,071000 |
| |
| 摘 要： | 中国拥有丰富的自然旅游资源和人文旅游资源。在体育旅游方面,随着2008奥运的到来,各方面都取得了一定成绩。但总体上我国的体育旅游资源存在开发不够,市场份额少、缺乏完善的体育旅游政策扶持、体育旅游人才短缺等问题。随着体育旅游市场竞争日趋激烈,中国必须制定相应政策和制订体育旅游促销策略,以使中国体育旅游市场健康、规范、快速地发展,通过对中国体育旅游的市场定位、市场细分、目标市场,以及目前所面临的竞争环境、存在的薄弱环节等方面的分析,进一步明确中国体育旅游市场的宣传促销、联合促销、组合促销、整体形象促销等策略。
|
| 关 键 词： | 体育旅游 市场现状 资源 促销策略 |
Research of Status Quo and Promotion Strategy in Sports Tourism in China |
| |
| YANG Feng,QIAN Chen-xiang.Research of Status Quo and Promotion Strategy in Sports Tourism in China[J].Sports Sciences Researches,2008,12(4). |
| |
| Authors: | YANG Feng QIAN Chen-xiang |
| |
| Abstract: | China has rich Natural tourism resources and Humanities tourism resources.In Sports Tourism,as the 2008 Olympic Games is approaching,all sides have achieved some results.But on the whole in our country,the exploration in the resources of sports tourism is not enough;the market share is small;it lacks proper policy support of sports tourism,sports tourism manpower is of shortage and so on;with the competition getting more and more fierce in sports tourism market,china has to make corresponding policies and promotion strategies in order to make.Through the analysis of the market positioning,market segmentation,target market,the competitive environment at present and the weak links and so on,this essay probes in the promotion strategies of sports tourism market in China |
| |
| Keywords: | sports Tourism market situation resources promotion strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
