| 太原市经济型酒店发展现状及未来策略 |
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| 引用本文： | 刘晓丽.太原市经济型酒店发展现状及未来策略[J].太原大学学报,2010,11(1):84-86,105. |
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| 作者姓名： | 刘晓丽 |
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| 作者单位： | 太原大学,旅游系,山西,太原,030009 |
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| 摘 要： | 随着太原市旅游业的蓬勃发展,太原市经济型酒店的发展状况逐渐引起业内人士的关注：在迅速扩张的同时,还存在许多问题,比如欠缺行业标准、缺乏人才、缺乏宣传等问题。在科学管理方面,每个经济型酒店还要准确进行市场定位;精心塑造不同品牌,体现不同特色;利用网络营销,不断创新发展,从而进一步提升太原市经济型酒店的整体服务质量和水平。
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| 关 键 词： | 经济型酒店 市场定位 连锁 品牌 |
The Developing Status and Future Strategies of Taiyuan's Economical-type Hotels |
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| LIU Xiao-li.The Developing Status and Future Strategies of Taiyuan's Economical-type Hotels[J].Journal of Taiyuan University,2010,11(1):84-86,105. |
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| Authors: | LIU Xiao-li |
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| Institution: | LIU Xiao-li(Tourism Department,Taiyuan university,Taiyuan,030009,China) |
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| Abstract: | With the vigorous development of Taiyuan＇s tourism industry,the developing condition of Taiyuan＇s economical-type hotels gradually aroused the concern of the experts in tourism industry： in the rapidly expanding at the same time,there are some existing problems,for example,lack of industrial criteria、talents and publicity.In terms of scientific management,every economical-type hotel should accurately make market positioning,meticulously create different brands to embody different features,taking advantage of ＂network system＂,enhancing continuous innovation,further enhancing the overall service quality and level of Taiyuan＇s economical-type hotels. |
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| Keywords: | economical-type hotel market positioning chain brand |
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