| 企业特征对官方微博的影响研究 |
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| 引用本文： | 薛健平,余伟萍,牛永革.企业特征对官方微博的影响研究[J].软科学,2014(11):20-24. |
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| 作者姓名： | 薛健平 余伟萍 牛永革 |
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| 作者单位： | 四川大学 商学院,成都,610064 |
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| 摘 要： | 研究抽取各行业具有典型代表性的198个企业样本,总共拥有179个认证微博账户,并采用交叉表探索企业特征对官方微博的影响。研究结果表明:有无官方微博的企业样本数量无显著差异;成立时间与企业性质对官方微博不具有显著影响,而三次产业、所在地区和营业额对官方微博具有显著影响;四个微博平台的微博账户数量具有显著差异,新浪数量最多,网易数量最少;企业特征对官方微博平台分布均不存在显著影响;微博关注数和微博粉丝数都与微博条数存在显著正相关关系,而微博关注数和微博粉丝数之间不存在显著相关性关系。
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| 关 键 词： | 官方微博 交叉表 企业特征 χ2检验 |
Impact on Official Microblogging by Enterprise Characteristics |
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| XUE Jian-ping
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YU Wei-ping
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NIU Yong-ge.Impact on Official Microblogging by Enterprise Characteristics[J].Soft Science,2014(11):20-24. |
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| Authors: | XUE Jian-ping YU Wei-ping NIU Yong-ge |
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| Abstract: | 198 samples which are seen as a typical representative were extracted from various industries,which had 179 certified microblogging accounts,and used crosstable to explore relationships between official microblogging and enterprise characteristics. The results show that: the number of enterprise between with and without microblogging accounts was no significant difference; both registration time and enterprise nature had no significant impact on official microblogging,while three industries,registration area and turnover had a significant impact on it; the number of microblogging account was significant differences in four platforms,and Sina was the most,followed by Net Ease; enterprise characteristics had no significant impact on distribution of microblogging accounts in four platforms; the number of both attention and fans were significantly positive correlation with the number of microblogging,while there was no significant correlation between fans and attention. |
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| Keywords: | official microblogging crosstable enterprise characteristics chi-square test |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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