| 内江土特产包装设计中张大千文化品牌的运用 |
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| 引用本文： | 罗毅,罗宗良.内江土特产包装设计中张大千文化品牌的运用[J].内江师范学院学报,2014(11):39-42. |
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| 作者姓名： | 罗毅 罗宗良 |
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| 作者单位： | 1. 绵阳师范学院 美术与设计学院,四川 绵阳,621000
2. 内江师范学院 四川张大千研究中心,四川 内江,641100 |
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| 基金项目： | 四川张大千研究中心课题“张大千文化元素在内江土特产包装设计中的运用研究”( |
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| 摘 要： | 内江土特产受到人们喜爱，但是却没有产生更大范围的影响，这跟产品的包装设计不鲜明、没有形成自身特色有很大关系。内江是国画大师张大千的故乡，张大千品牌应该自觉地运用在内江土特产外包装设计上，这样做既凸显了地方特色，又有力地宣扬了地域文化。
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| 关 键 词： | 土特产 包装设计 地域文化 文化品牌 |
A Probe into the Regional Culture in the Package of Modern Local Specialties:Employment of ZHANG Da-qian Brand in Package Designing of Neij iang Specialties |
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| LUO Yi,LUO Zong-liang.A Probe into the Regional Culture in the Package of Modern Local Specialties:Employment of ZHANG Da-qian Brand in Package Designing of Neij iang Specialties[J].Journal of Neijiang Teachers College,2014(11):39-42. |
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| Authors: | LUO Yi LUO Zong-liang |
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| Institution: | LUO Yi, LUO Zong-liang (1. School of Fine Arts and Designing, Mianyang Normal University, Mianyang, Sichuan, 621000, China; 2. Sichuan Research Center of ZHANG Da-qian, Neijiang Normal University, Neijiang, Sichuan, 641100, China) |
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| Abstract: | Neijiang’s local specialties are liked universally.However,they have no vast influence.This is,to a large ex-tent,related with the common package design without any unique features.As the birthplace of ZHANG Da-qian,Neijiang should make full use of ZHANG Da-qian brand in the package design of Neijiang specialties.This can not only highlight the u-nique feature of the city,but greatly propaganda its regional culture. |
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| Keywords: | local specialties package design regional culture cultural brand |
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