| 2008北京奥运会展现出的信息传输多样化及影响 |
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| 引用本文： | 张欣,路紫.2008北京奥运会展现出的信息传输多样化及影响[J].现代情报,2009,29(1):212-214. |
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| 作者姓名： | 张欣 路紫 |
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| 作者单位： | 河北师范大学资源与环境科学学院,河北石家庄,050016 |
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| 摘 要： | 北京奥运会应用了许多先进的通信技术和设备，多渠道高水平地报道了各项赛事。本文分析中国的两犬电信运营商：网通和移动根据自身的业务特点为全民参与奥运会提供了多种技术和服务。中国网通在“宽带奥运”战略的指导下开展了高清电视传送业务，建立了多个视频网站。中国移动提出了“无线奥运”的理念，利用TD—SCDMA网络和CMMB系统开展奥运手机电视业务，利用无线技术平台开展手机报业务。最后本文发现在当今的信息社会里，随着新媒介的出现和应用及新媒介与传统媒介的融合，信息传输出现了多样化，并对信息扩散产生了影响。
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| 关 键 词： | 北京奥运会 信息传输 多样化 信息扩散 |
The Diversification and Impact of Information Transmission of 2008 Beijing Olympic Games |
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| Authors: | Zhang Xin Lu Zi |
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| Institution: | (College of Resource ＆ Environment Science, Hebei Normal University, Shijiazhuang 050016, China) |
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| Abstract: | The Beijing Olympic Games apply a number of advanced communications technology and equipment to multi - channel and highlevel report the various races. This article analyzed China＇s two major telecom operators： China Netcom and China Mobile. They provide a wide range of technologies and services in accordance with its own characteristics for all the people involved in the Olympic Games. China Netcom launches a highdefinition television transmission business and establishes many video sites under the ＂Broadband Olympics＂ strategy. China Mobile proposes a ＂wireless Olympics＂ concept, launches the use of the Olympic Games mobile TV business by TD - SCDMA networks and CMMB systems, and launches mobile newspaper business by wireless technology platform. Finally this paper concluded that in today＇s information society, with the emergence of new media and new media applications and its integration with traditional media, information and communication channels has diversified. Moreover, diversification deeply affected information proliferation. |
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| Keywords: | Beijing Olympic Games information communication diversification information proliferation |
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